Madloul

madloul is a Saudi brand transformation company, building brands that can lead transformation.

Our work

From government bodies to young brands, the clients who trusted us

Saudi Culture Memory CenterChemistryDammam SouqAl WoroudSellfishWebrewEventtechSaudi Culture Memory CenterChemistryDammam SouqAl WoroudSellfishWebrewEventtechSaudi Culture Memory CenterChemistryDammam SouqAl WoroudSellfishWebrewEventtech

Our work speaks for us

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Dinar

For Dinar, we redesigned the logo and drew a custom typeface, building a brand system that pairs financial heritage with a modern digital presence.

Dinar, cover

Saudi Culture Memory Center

We developed the logo and visual identity for the Saudi Culture Memory Center to reflect its role in preserving cultural memory, through a contemporary system that brings heritage and technology together. The identity was built around three pillars of the Center's work: inventory, documentation and archiving.

Saudi Culture Memory Center, cover

Al Woroud

We repositioned AlWoroud to reflect its evolution from a traditional real estate company into an integrated real estate investment manager that develops, owns, and actively manages high-value assets with a long-term approach to sustainable value creation.

Al Woroud, cover

Eventtech

We repositioned Eventtech as an integrated ecosystem for the events industry, bringing organizers, service providers, talents, partners, and relevant stakeholders together on one platform. The ecosystem connects every stage of the event journey from planning, budgeting, and venue and service selection to permits, execution, and experience management, making event creation more seamless, connected, and efficient.

Eventtech, cover

From value to future

Discover

We study the business, the market, the competitors and the audience, looking for the real value worth building on.

Shape

We write the story that steers the brand's language, messages, personality and tone.

Design

We turn strategy into a visual and verbal identity: logo, colour, type, imagery and applications that work as one.

Activate

We launch the brand inside the organisation and out, on screen and on the ground.

Every brand means something. We start there.

We follow a clear methodology that begins with analysis and ends with activation — discovering, defining, designing and activating brands built to lead transformation.

Our Approach